Privacy Policy for thesouthshop.com

1. Introduction

At The South Shop (“The South Shop”, “we”, “us”, or “our”), your privacy and the security of your personal data are of paramount importance to us. We are committed to protecting your personal information, ensuring compliance with applicable data protection laws including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and any other relevant regulations. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you interact with our website (thesouthshop.com), including any services, features, content, or applications associated with it.

2. Scope of Policy and Data Controller Role

This Privacy Policy applies to all users of thesouthshop.com and outlines the policies regarding the collection and use of your personal information. For the purposes of the applicable data protection legislation, The South Shop is the data controller of your personal data collected through this website. If you are a California resident, this Policy also outlines your rights under the CCPA.

3. Categories of Data Processed

We process the following categories of personal data:

a. Usage Data
This includes data automatically collected when you access thesouthshop.com, such as your browser type, IP address, pages visited, time spent on pages, referring URLs, and usage trends.

b. Account Data
Data collected during account registration or purchases, including your full name, billing and shipping address, email address, phone number, and account credentials.

c. Profile Data
Information related to your interaction with thesouthshop.com, such as your preferences, order history, cart content, and shopping behavior.

d. Communication Data
Information provided when you contact us directly, including customer support requests, feedback, and the content of any communications you send to us.

e. Technical Data
Data collected from your devices and systems, including device identifiers, operating system, browser settings, language preferences, and hardware information.

f. Transaction Data
Details about purchases and transactions made through thesouthshop.com, including payment methods, transaction identifiers, delivery details, and purchase histories.

g. Preference Data
Data related to your communication and marketing preferences, product interests, and participation in promotional activities.

4. Legal Bases for Processing

We rely on the following legal bases to process your personal data:

– Consent: For data processed with your explicit consent, including optional marketing communications.
– Contractual necessity: For data needed to fulfill orders, manage accounts, or provide requested services.
– Legal obligations: For compliance with legal or regulatory requirements.
– Legitimate interests: For improving our services, fraud prevention, internal record-keeping, and ensuring the security of our operations.

5. Your Rights

Subject to applicable data protection laws, you may exercise the following rights:

– Right of Access: You may request a copy of the personal data we hold about you.
– Right of Rectification: You have the right to correct inaccurate or incomplete data.
– Right to Erasure: You may request deletion of your personal data under specific circumstances.
– Right to Restriction: You can request restricted processing of your data in certain cases.
– Right to Data Portability: You may request to receive your data in a structured, commonly used, and machine-readable format and to have it transferred to another controller.

To exercise these rights, please contact us at [email protected].

6. Security Measures

We implement rigorous technical and organizational safeguards to ensure the confidentiality, integrity, and availability of your personal data. These include:

– End-to-end encryption for data transmission
– Access controls and multi-factor authentication
– Regular security assessments and audits
– Secure data storage with frequent backups
– Data minimization and training programs for staff

7. International Transfers

Where required, your data may be transferred and processed outside your country of residence, including to jurisdictions that may not provide the same level of data protection as your home country. In such instances, we utilize appropriate safeguards, including Standard Contractual Clauses and compliance mechanisms approved under international data protection laws.

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy and to satisfy legal, tax, accounting, or regulatory requirements. The retention periods vary by data type:

– Usage Data: Retained up to 12 months for performance analysis and security auditing
– Account Data: Retained as long as you maintain an account and for up to 6 years thereafter
– Profile and Transaction Data: Retained for up to 7 years to support customer service and regulatory compliance
– Communication Data: Retained for up to 3 years following the last activity
– Marketing Data: Retained until you withdraw consent or opt-out

9. Cookie Policy

We use cookies and similar technologies on thesouthshop.com for a range of purposes:

– Essential Cookies: Required for the operation of our site and core functionality (e.g., login, shopping cart)
– Functional Cookies: Enhance site performance and user experience (e.g., saving preferences)
– Analytics Cookies: Help us understand how visitors engage with our site to improve content and navigation
– Performance Cookies: Monitor site uptime, load times, and infrastructure usage

10. Cookie Management and Compliance with GDPR & CCPA

You may manage or disable cookies via your browser settings or in-site cookie banner options provided during your first visit. Under GDPR and CCPA, you maintain control of your cookie preferences and can update or revoke consent at any time. For California residents, the collection and use of personal information via tracking technologies is subject to your right to opt out of “sale” as defined by the CCPA.

You may update your cookie preferences or withdraw consent at any time by revisiting our Cookie Settings located in the footer of thesouthshop.com.

11. Special Protections for Children

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children below this age. If we become aware of such data being collected inadvertently, we will take immediate steps to delete it. If you believe a minor has provided us with their data, please contact us at [email protected].

12. Policy Updates and User Notifications

We reserve the right to amend this Privacy Policy at any time to reflect changes in legal, regulatory, or operational requirements. We will notify users of material changes through the website or by direct communication where appropriate. We recommend that users review this policy periodically to stay informed about how we protect their data.

13. Contact Us

If you have inquiries or concerns regarding this Privacy Policy, your personal data, or the exercise of your rights, please contact us:

Email: [email protected]
Website: https://thesouthshop.com

We are dedicated to ensuring that your data is handled ethically and in full compliance with relevant laws. Please feel free to reach out with any privacy-related concerns or requests.